Networking Sales: Examples
Example 1

Manufacturer of electrical induction boilers for commercial and household application.

Basic conditions to start the works: Customer has planned to launch the new products and technology on the market. It has decided to inform potential clients in the RF regions.

Project Objective : select trade partners in the RF regions.

Project tasks:

  • Compiling the data base of companies meeting the Customer criteria.
  • Informing the core companies about the Customer activities.
  • Obtaining proofs of interest of the core companies in the form of their request for more detailed information about the Customer.

Geography of works: Moscow and Moscow Region, Central, North-Western, Volga, Siberia, Ural, Middle-Eastern, Southern, North-Caucasian Federal districts.

Description of potential clients:

  • Companies specializing in selling of heating equipment.
  • Companies specializing in installation of heating equipment.

Project results:

  • 200 core companies have been informed.
  • 50 questionnaires have been obtained proving opportunities to study the Customer quotation.

Price for the works: EUR 4500.

Example 2

Manufacturer of fuel and lubricants.

Basic conditions to start the works: the sales volume of the Customer products is at the low level, its expenditures for promotion of the goods into the Russian regions exceeded its profits gained from several distributors. The Customer has decided to enlarge the client base.

Project Objective : development of new markets for selling the products in RF regions.

Project tasks:

  • Compiling the data base of potential clients meeting the Customer criteria.
  • Telephone negotiations with the persons making decision on cooperation and informing them about the Customer products.
  • Obtaining proofs of interest of the core companies in cooperation with the Customer .

Geography of works: 33 RF regions, including Central, North-Western, Volga, Southern, Ural, Siberia Federal Districts.

Description of potential clients:

  • Distributors of lubricant materials for different industries.
  • Wholesale companies involved in selling of lubricant materials.

Project results:

  • 350 core companies have been informed.
  • 80 questionnaires have been obtained proving opportunities to study the Customer quotation.

Price for the works: EUR 6000.


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